Dressed in all white across Australia, our team focuses on meeting customers in person, understanding their vision, and carefully curating unforgettable experiences tailored to every special occasion.
Whether it is a birthday celebration, anniversary, family getaway, luxury escape, surprise gift, or milestone event, we take the time to understand exactly what matters most to our clients and design experiences that create memories that last a lifetime.
Our team is easily recognised, dressed in our signature all-white uniform and often positioned alongside one of our luxury supercars on display. While many of our activations feature our vehicles, some locations may operate without vehicle displays depending on venue requirements and event formats.
Our presence at these world-class events allows guests to experience the energy, prestige, and excitement of Formula 1 up close. Throughout the activation, our dedicated team is available to assist visitors, answer questions, and help create a seamless and memorable experience that reflects the premium standards associated with both the sport and the Supercar Holiday brand.
You may have also seen our seasonal retail locations in Melbourne, created to provide customers with the opportunity to explore merchandise collections while experiencing one of our luxury supercars on display.
Our seasonal store experiences allow guests to immerse themselves in the excitement, atmosphere, and passion behind motorsport and luxury automotive culture.
Every interaction, display, and activation is built around one purpose — delivering premium experiences and creating unforgettable memories from the very first conversation.
Beyond the events themselves, our activations serve as a gateway to the wider Supercar Holiday experience. Many guests who first meet our team at a Formula 1 event or seasonal retail location later go on to enjoy one of our luxury driving experiences, private tours, or bespoke packages, allowing them to continue their journey with us long after the event has ended.
